A passion for helping local businesses thrive online — because it can be a complete minefield without the right help.
I started out building websites for my own businesses, then helped a few friends get online. What I quickly realised was that I genuinely loved it — not just the technical side, but seeing the impact it had. A phone that started ringing. A diary that started filling up. A business that started growing.
For most tradespeople, the internet feels like a minefield. You know you need to be online, but where do you start? Who do you trust? How do you know if it's working? That's exactly the gap Miduck was built to fill.
I keep the operation deliberately small — a maximum of 30 clients — because I'd rather give a handful of businesses an exceptional service than spread myself across hundreds and let people down. When you're a Miduck client, you speak to me directly. There's no outsourcing, no call centres, no handing you off to someone you've never met.
💡 One client I helped — a local electrician — invested around £1,000/month in total (our fee plus their Google Ads budget). The result? Approximately 2–3 rewires per month as a direct result of their campaigns. That's an additional £60,000–£70,000 of turnover per year.
I want to be clear: results like that are not guaranteed. They depend on your market, your responsiveness to leads, and your Google Ads budget. But if you answer your phone, respond to enquiries quickly and provide a great service — they are absolutely achievable. I've seen it happen.
The online world moves fast, but the fundamentals don't: show up where your customers are searching, make it easy for them to contact you, and respond before a competitor does. That's what Miduck helps you do.
82% of people search online before hiring a tradesperson. If you're not showing up, that work goes to someone who is.
Most searches happen on a phone. A website that doesn't work well on mobile loses the enquiry before you even know it happened.
The first tradesperson to respond to an enquiry wins the job in the majority of cases. Fast leads need a fast response.
Everything we do is local and in-house. No outsourcing abroad. You deal with one person who knows your business.
We set up proper tracking from day one so you can see exactly where your enquiries come from and what's working.
We're invested in your success. If your leads dry up, we want to know why and fix it. Your growth is our growth.
