Pricing | Miduck – Websites & Google Ads for Local Trades

🔥 3 of 30 spots taken — we limit to 30 clients to maintain quality. Only 27 places remaining.

Basic Package

£100per month

Everything you need to have a professional online presence that works hard for your business.

Custom website designed from scratch
Fully mobile & desktop responsive
Google Analytics set up & configured
Conversion tracking (know when enquiries come in)
Contact forms, click-to-call, WhatsApp buttons
Ongoing edits & content updates included
Up to 4 hours per month of dedicated time
Fast, reliable hosting support
Privacy policy & cookie compliance

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Growth Package

£200per month

Your website plus actively managed Google Ads to put you in front of customers searching right now.

Everything in the Basic Package
Google Ads campaign built from scratch
Keyword research for your trade & location
Ad copy written and A/B tested
Continuous optimisation to reduce wasted spend
Lead tracking — see exactly where jobs come from
Additional 4 hours/month dedicated to your ads
Monthly summary of performance

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What's not included

The monthly fee covers our time, design, edits and management. The following are separate costs paid directly to the providers:

Google Ads budget (your spend — typically £300–£600/month for trades)
Domain name registration (typically £10–£15/year)
Website hosting (typically £5–£15/month depending on provider)

We'll advise you on all of these and help you set them up. No surprises.

Real results

What does £200/month actually get you?

Here's a real example of what's possible when you invest in your online presence.

⚡ Electrician — Amber Valley

A local electrician spending £1,000/month total (our fee + Google Ads budget) generated approximately 2–3 full rewires per month as a direct result of their campaigns. At an average value of £3,000+ per rewire, that's £60,000–£70,000 of additional turnover per year.

⚠️ Results like this are not guaranteed. They depend on your responsiveness to leads, your local market, and your Google Ads budget. However, if you respond quickly and are proactive, results like this are very achievable.

82%

of people search Google before hiring a tradesperson

2–3

rewires/month generated for one of our clients via Google Ads

£70k

additional turnover generated from a £1,000/month investment

Common questions

Pricing FAQs

Is there a setup fee or contract? +

No setup fee and no long-term contract. You pay month to month. We'd rather keep you because you're happy with the results.

What's not included in the monthly fee? +

Your Google Ads budget (paid directly to Google), your domain name, and website hosting are separate. We'll advise you on all of these and help you set everything up. Typical ad budgets for trades are £300–£600/month.

Can I start with the Basic Package and add Google Ads later? +

Absolutely. Many clients start with a website and add the Google Ads management when they're ready to invest in lead generation.

Are results guaranteed? +

No — and anyone who guarantees specific results from Google Ads is not being honest with you. What we can tell you is that if you respond to leads promptly and your service is good, the results are very achievable. We've seen it happen.

How many clients do you take on? +

We cap our client base at 30 businesses. This is intentional — we'd rather give 30 clients an excellent service than spread ourselves too thin across 100. Currently 3 spots are taken, leaving 27 available.

Do you work with any trade or just specific ones? +

We work with all local trades — electricians, plumbers, plasterers, decorators, builders, locksmiths, roofers and more. If you're a local tradesperson looking to grow online, get in touch.